Exclusive Content: Spotify is working with creators to produce interesting new content like 'Stay Free: The Story of the Clash', 'Jemele Hill Is Unbothered', and 'Amy Schumer Presents'. Reach those you wouldn't have had the chance to talk to before. Not all are podcast listeners, but that's a good thing. Millions of Listeners: As of Q4 2019, Spotify has 250 million users. Safe to say, Spotify will only get bigger and better. Just recently they announced a new measurement tool for advertisers. Why You Should Add Your Podcast to SpotifyĪside from the phenomenal number of users, Spotify is fast becoming the number one place for podcasts. Add your podcast to Spotify to increase your discoverability and really drive traffic to your show. If you’re thinking about starting a podcast or you’ve been doing it for a while, then Spotify is a no-brainer. As Spotify has over 250 million users, it’s safe to assume if your podcast isn’t on there, you’re missing out. Ek remained steadfast in his stance not to remove episodes with misinformation, though, claiming that preserving them fostered "critical thinking and open debate.Spotify has now made it easy to listen to your favourite podcasts. Spotify CEO Daniel Ek also apologized to the company's employees after it was brought to light that Rogan used racist language in some of the show's episodes, which have since been removed. Robert Malone, who's known for spreading unfounded claims about COVID-19 and its vaccines. Rogan and Spotify came under fire earlier this year after the host guested Dr. However, it did demonstrate that the company wasn't quite prepared to deal with the issues original content might bring. The Joe Rogan Experience isn't one of the shows that hasn't lived up to Spotify's expectations, seeing as it's the top podcast on the service. 
If you need an example of the scale of the company's acquisitions: Its deal with Rogan reportedly cost it at least $200 million. Holt April 12, 2022Īpparently, there's growing unrest within the company regarding massive podcast acquisitions that haven't been delivering the kind of results and audiences Spotify expects. There is a great future for the company beyond what you can see and hear today!- Courtney W. The goals we set were ambitious, and yet we achieved so much. I want to give thanks to the incredible teams at I was luck enough to lead and interact with. The executive didn't say why he's leaving the company and posted a simple thanks to Spotify on Twitter: Holt also helped Spotify clinch those deals. As The Ankler notes, Holt's departure comes shortly after Lydia Polgreen stepped down as the managing director of Gimlet, one of the podcast studios Spotify purchased in 2019 along with Anchor and Parcast. Spotify will divide his work and team between Max Cutler, the head of new content initiatives, and Julie McNamara, head of its US studios. Holt is reportedly stepping down in the coming weeks but will stay on as an advisor for a year.
Now, The Ankler reports that Holt is leaving the company after almost five years.
One of the company executives that helped make that happen was Courtney Holt, who played a key role in bringing on the Obamas, Prince Harry and Meghan Markle, as well as controversial host Joe Rogan to the platform.
Over the past few years, it has acquired exclusive shows and inked massive deals as part of its push to become a power player in the world of podcasts. Spotify hasn't been just a music streaming service for quite some time now.
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